Highest Paid Fashion Bloggers: 30 Fashion Bloggers who Make Millions

Highest Paid Fashion Bloggers have incomes ranging between $1 million to $3 million a year.

They generate income from endorsements or working with leading fashion companies as part of their marketing and promotions campaigns.

A yearlong contract with a top fashion brand can generate half a million dollars for a fashion blogger with ease.

Instagram and Twitter play major role for their huge seven figure earnings.

A fashion blogger can bring in as much as $10,000 to $25,000 from a single Instagram post.

This is nearly five times the going rates just a year and a half ago.

And that’s relatively small for brands that shell out $100,000 to $300,000 for single sponsored Instagram post from Kylie Jenner.

Below is a list of highest paid fashion bloggers who make millions annually and are famous.

1. Chiara Ferragni of The Blonde Salad:

This 28-year-old, Los Angeles-based Italian blogger and fashion designer has been employed by Guess as a model.

She has more than 6.7 million Instagram followers, 1.2 million Facebook subscribers, 286,000 Twitter followers.

Her website, The Blonde Salad is enormously popular in both the U.S. and in her native country.

Her site has the ability to move a lot of product. The Blonde Salad is an online platform: both lifestyle magazine and e-shop.

She owns her own shoe line, Chiara Ferragni Collection, which is her main source of income these days.

The Blonde Salad Blogger Chiara Ferragni
Chiara Ferragni is wearing a total Chloe look in the streets of Paris during the Paris Haute Couture Fashion Week on July 6, 2015 in Paris, France. (Photo by Timur Emek/Getty Images)

Her collection is sold at 300 retailers around the world and brought in $10 million last year alone.

In 2016, she opened her own store in Milan and launched an e-store at theblondesalad.com.

Ferragni, recently named a global ambassador of Pantene and is the face of Amazon Fashion in Europe.

She has appeared on more than 25 international magazine covers, including Vogue España, to date.

2. Kristina Bazan of Kayture:

This 23-year-old Swiss model/blogger has over 2.4 million Instagram followers and boasts 2 Million Facebook followers.

She has set a new bar in the industry, nabbing a seven-figure contract with L’Oréal in October 2016.

She’s also beloved by high-end brands like Dior, Balmain, Louis Vuitton and Valentino.

Kristina Bazan of Kayture
Kristina Bazan of Kayture

She was called to Oxford University to offer a guest lecture on Business of Blogging.

Kayture was founded in 2011 by Kristina Bazan and her partner James Chardon.

Kayture is the most influential blog in Switzerland. It’s one of the biggest names worldwide thanks to it’s vast international reach.

3. Aimee Song of Song of Style:

Aimee Song who is 30 Years old is Los Angeles based interior designer with an approachable, California casual sense of style.

She was one of the first bloggers to rise to celebrity status.

She could get into the list of highest paid fashion bloggers with 4.6 million Instagram followers, solid website traffic, a popular Pinterest page and a strong YouTube presence.

Aimee Song of Song of Style
Aimee Song of Song of Style

Song also has small apparel and jewelry lines to her name.

She was featured in Forbes list of 30 under 30 in Art & Style category.

Aimee  Song got $5,000 for posting a photo of herself wearing Minkoff clothes collection.

4. Rach Parcell of Pink Peonies:

According to WWD, a news blog, Parcell has reportedly drove $1 million in sales to nordstrom.com during the holiday season in 2014.

When reached for comment, she declined to speak on dollar amounts. Parcell said she is “superproud of having a successful relationship with Nordstrom.”

She has 926k followers on her Instagram and has her own line rachelparcell.com.

Rach Parcell of Pink Peonie
Rach Parcell of Pink Peonie

It definitely wasn’t an easy ride for Parcell, and she fought hard to make it to the top.

This included years of work with getting her photos just right, building up a base of daily readers, perfecting her relationship with affiliate link companies, boutiques, and more.

Her blog Pink Peonies, is projected to generate at least $960,000 from affiliate commissions alone.

5. Julia Engel of Gal Meets Glam:

San Francisco’s Julia Engel, 25, launched her blog in 2011 as a junior in college and turned it into a full-time business in late 2013.

Her Lauren Conrad-esque looks and pretty, feminine style have garnered her a large audience across Pinterest, Instagram and especially her own website.

After several months of debating whether or not to take the leap to full-time blogger, she decided it was time in late 2013.

She had reached a point where she knew if she didn’t take the risk, she might not ever be able to.

Julia Engel of Gal Meets Glam
Julia Engel of Gal Meets Glam

So with the encouragement of Thomas, her family and friends, she decided to run Gal Meets Glam full-time.

She was rewarded for the risk she has taken.

She has almost 1.1million Instagram followers to her account.

6. Wendy Nguyen of Wendy’s Lookbook:

With more than half a million Twitter followers, a sizable Pinterest fanbase, 1.1m Instagram followers and the most popular YouTube channel of any blogger.

She has nearly 661,000 subscribers and her “25 Ways to Tie a Scarf” video has been viewed more than 39 million times. L.A.-based Wendy Nguyen is a force to be reckoned with.

Wendy Nguyen of Wendy’s Lookbook
Wendy Nguyen of Wendy’s Lookbook

While others have expanded their blogs into new verticals, like travel or interior design, Nguyen has stayed faithful to the classic format: posting outfit photos several times per week.

7. Tina Craig and Kelly Cook of BagSnob:

Tina Craig is a pioneer in the digital space, having launched one of the first fashion blogs, BagSnob, in 2005.

With a rich media background and television host experience behind her, Tina amassed a global audience of luxury oriented readers.

As her site grew, her content evolved to include lifestyle, travel, beauty, and trend forecasting.

She has worked as a brand ambassador, consultant, designer, and stylist, collaborating with the most venerable brands including Cartier, Valentino, Dior, Estée Lauder, Victoria Beckham, Neiman Marcus, Bergdorf Goodman, and many others.

Tina Craig and Kelly Cook of BagSnob
Tina Craig and Kelly Cook of BagSnob

With the newly re-launched site, BagSnob.com, expect insider access to the ultimate curation of style.

She lives in Dallas with her husband and son. Kelly Cook is also cofounder of this blog Bagsnob.

They grew handbag blog Bag Snob into a business with consulting, affiliate partnerships, licensing agreements and, now, e-commerce.

Bag Snob had more than 250,000 unique users each month and was generating annual revenues in the mid-six figures, through a mix of advertising, affiliate partnerships and one-off collaborations with brands including DKNY.

Four years later, Craig and Cook report that the website’s monthly uniques have increased slightly to more than 300,000, with annual revenue now in the seven figures.

Now, with a staff of 10, the founders — who still post regularly — are focused on the future. “We’re raising money to do e-commerce in a really big way,” Cook says.

8. Julie Sarinana of Sincerely Jules:

Julie Sariñana, 31, is based in L.A. She started her blog in 2009, and has amassed an Instagram following of 4.6 million, as well as a popular Pinterest account.

Her casual, accessible style has parlayed well into a line of T-shirts with inspirational sayings and industry-centric quips.

Julie Sarinana of Sincerely Jules
Julie Sarinana of Sincerely Jules

When she’s not blogging, she attends events, working and shipping orders for her online store, attending her zumba class, and just having fun!

9. Blair Eadie of Atlantic-Pacific:

While studying the style blogging phenomenon at her merchandising job at Gap Inc. eight years ago, Blair Eadie decided to start her own blog.

To add to her glory she has one million followers on Instagram. Today, she’s working as the director of merchandising at Tory Burch in New York — her true passion, she says, is merchandising — and has one of the best-known personal style blogs on the net, with an impressive Pinterest following to match.

She has worked with some of the biggest brand names in fashion and makeup, such as Sephora, Cover Girl, Nordstrom, Gucci and Target.

Blair Eadie of Atlantic-Pacific
Blair Eadie of Atlantic-Pacific

Blair has also appeared in fashion magazines like Elle, Harper’s Bazaar and Vogue. She and Formula X collaborated on her line of nail polishes for Sephora.

In 2016 Blair teamed up with Barbour to design the Timeless Originals collection, which is exclusive to Bloomingdales.

The collaboration worked well because Barbour understands Blair’s take on style.

10. Chriselle Lim of The Chriselle Factor:

Chriselle Lim is a Korean-American, fashion stylist with more than half a million subscribers, Chriselle Lim is one of the most influential fashion voices on YouTube, and pulls in some impressive traffic on her website, too.

Within a short period, 720k+ people have subscribed to her YouTube channel. With over 30 million views, Chriselle is the #1 Fashion Expert on all of YouTube.

Chriselle Lim of The Chriselle Factor
Chriselle Lim of The Chriselle Factor

A stylist by trade, Lim launched her blog in 2011, and her high-quality editorials have attracted top-tier collaborators like Estée Lauder, Bvlgari and Viktor & Rolf.

11. Gala Gonzalez of Amlul:

Gala Gonzalez is a Spanish model, socialite, blogger, fashion designer and DJ. She is the first Spanish fashion blogger. She is the niece of Spanish designer Adolfo Domínguez.

The 31-year-old, London-based Spanish model/blogger/DJ has already launched her own clothing line, done in collaboration with her uncle, Spanish designer Adolfo Domínguez.

Gala Gonzalez of Amlul
Gala Gonzalez of Amlul

Her highly trafficked website and strong presence on Instagram and Twitter have helped land her in campaigns with Loewe, H&M and Mango, among others.

12. Nicole Warne of Gray Pepper Girl:

Hailing from Sydney, Australia, Nicole Warne first launched Gary Pepper Girl as an e-commerce site for vintage wares in 2009, for which she would model and write.

She is one of the world’s leading digital influencers, with her fashion, travel and lifestyle brand Gary Pepper Girl, boasting a loyal global audience of over 2.3 million followers.

In 2011, she said goodbye to her e-comm business and turned her attention full-time to blogging, scoring covers for Lucky, Elle Australia, Nylon and Net-a-Porter’s The Edit, and collaborating with such prestigious names as Chanel, Valentino and Chopard along the way.

Nicole Warne of Gray Pepper Girl
Nicole Warne of Gray Pepper Girl

In 2016, Nicole was part of the Forbes ’30 Under 30’ List and Business of Fashion’s ‘The 500 People Shaping the Global Industry’ List for her second consecutive year.

Nicole also renewed both her Qantas and Net-a-Porter contracts for 2016/17.

13. Jessica Stein of Tuula:

Sydney based, Jessica Stein, with 2.6 million Instagram and 1.3 Facebook followers, outranks most of her peers on this list.

She always seems to be traveling and consistently looks great while doing it, which has secured her clients like Revolve Clothing and Dolce & Gabbana Beauty.

Jessica Stein of Tuula
Jessica Stein of Tuula

Recently she has given birth to a baby girl after facing few complications. She commented ‘I have been offline while living in the hospital as she has been in the special care nursery, and will continue to be happily immersed in her for the next little while but sincerely appreciate everyone’s overwhelming support.’

14. Bryan Grey Yambao of Bryanboy:

When it comes to fashion week around the world, Bryan Boy is the kind of blogger who has access to all the top shows.

This year he was uploading front row shots from Milan Fashion Week at coveted catwalks such as Gucci, Missoni, Salvatore Ferragamo and Marni.

He is one of the first bloggers to achieve celebrity status (alongside bestie Rumi Neely), the Philippines native and former “America’s Next Top Model” judge is a fixture on the fashion week circuit, attracting a range of collaborators in menswear and womenswear,

including Ralph Lauren, Valentino and Gucci. As one of the most outspoken voices in the fashion blogosphere, it’s no surprise that he boasts the largest Twitter audience of the group, with 583,000 followers.

Bryan Grey Yambao of Bryanboy
Bryan Grey Yambao of Bryanboy

The 36-year-old has been doing this for years and started earning a six figure salary back in 2010.

The majority of his earnings come from advertising, sponsored outfits, special appearances and social media posts.

Although Bryan Boy has claimed in the past, “For me money is really not the issue, it’s about getting material and getting my content.”

“$100,000 is not enough,” Grey-Yambao said. “For a young, upstart blogger, $100,000 may seem like a lot of money. [But] as a business, a legit business, $100,000 won’t really bring you that far. You have a lot of expenses.”

15. Helena Bordon of Helena Bordon:

Bordon, who is the daughter of Vogue Brazil style director Donata Meirelles, is one of the most joyfully well-dressed people in the street style game.

Helena Bordon loved attending Chanel shows in Paris before she was even enrolled in middle school.

Now she’s a highly successful blogger and the co-founder of fast-fashion label 284. Bordon’s blog has captured the attention of clients like Salvatore Ferragamo and Chanel.

She landed her profiles on both Vogue.com and W magazine’s website.

Helena Bordon of Helena Bordon
Helena Bordon of Helena Bordon

Until fairly recently, Bordon has flown largely under the much larger wings of bloggers like Chiara Ferragni and Aimee Song at Fashion Weeks the world over sitting front row is no big deal for her, but she’s not exactly as easily recognisable as some of the other ladies.

16. Danielle Bernstein of We Wore What:

Danielle Bernstein made headlines few years back when she told Harper’s Bazaar that she could make up to $15,000 for a single Instagram post and that’s when she had only 70 percent of the 1.7 million followers she has now.

The 25-year-old New Yorker started her blog as an undergrad at the Fashion Institute of Technology and has collaborated with Nike and Amazon Fashion.

According to Harper’s Bazaar, brands spend more than $1 billion each year on sponsored Instagram posts.

Danielle Bernstein of We Wore What Highest Paid Fashion Bloggers
Danielle Bernstein of We Wore What

Harper’s Bazaar explains, on average, if you have hundreds of thousands of followers you can make anywhere from $500 to $5,000 a post, but if you have upwards of 6 million followers, your fee can be $20,000 to $100,000 a shot.

Though Bernstein wouldn’t say how much she earns through blogging and sponsored Instagram posts, she did admit that “it’s more than I could have ever imagined”.

“Everything’s negotiable,” Bernstein says, laughing. “I’m Jewish.”

17. Negin Mirsalehi of Negin Mirsalehi:

The perfectly coiffed Dutch blogger, 29, started her blog in 2012 after completing her master’s degree. “I didn’t want to find an average job at an office or something,” she explained.

That decision has paid off: Her 4 million Instagram followers and much-read blog have attracted the likes of Bebe, Philosophy and Revolve Clothing, and also landed her the cover of Cosmo Netherlands.

Negin Mirsalehi of Negin Mirsalehi
Negin Mirsalehi of Negin Mirsalehi

In an interview she shares “Fashion has always been a big passion of mine. As a kid I looked up to my sister, who has beenmy biggest inspiration.

I loved dressing up, which still is my favorite part of the day. Style represents who you are, without having to speak. That’s what I love about fashion!”

18. Rumi Neely of Fashion Toast:

Rumi Neely, 32, California native is an American fashion blogger known for her style and photography.

She is of Japanese, Dutch, and Scottish descent. Neely created “Fashion Toast” in 2008 and in tandem with an eBay vintage store called “Treasure Chest Vintage.”

By 2009, it was receiving over 35,000 hits per day. Today, the blog receives 5.5 million hits per month, according to Cision, making it one of the most high-trafficked sites in its category.

Rumi Neely of Fashion Toast
Rumi Neely of Fashion Toast

Rumi Neely was offered $3,000 to publish a “dedicated post” of her wearing Minkoff product on her Instagram account.

She has also collaborated with several major brands, including Reformation and Dannijo, and starred in campaigns for Free People and Forever 21.

19. Nicolette Mason of Nicolette Mason:

Nicolette Mason may not have the highest follower counts, but she’s a highly sought after talent.

Following a successful collaboration with ModCloth, she was tapped to help create Target’s first dedicated plus-size line, Ava & Viv. She is a contributing editor for Marie Claire.

Nicolette Mason of Nicolette Mason
Nicolette Mason of Nicolette Mason

In addition to chronicling her outfits, Mason uses her blog to discuss issues surrounding body image, sexuality and race.

Despite loving fashion from a young age, she didn’t pursue it as a full-time career right away. Feeling like there wasn’t a place for people who looked like her played a large part in that, and it wasn’t until she started her blog

She’s been on The Today Show, Good Morning America, New York Live, The New York Times, New York Magazine, Time Out New York, Vogue Italia, Teen Vogue, Lucky Magazine, Glamour Magazine, Refinery29, Elle Decor, and many more.

20. Susanna Lau (Susie) of Style Bubble:

Susanna Lau, (also known as Susie Bubble) is a British fashion blogger.

Her blog, Style Bubble has become one of the most successful and widely recognized blogs of its type since it started in 2006.

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She is one of the most talented young designers emerging in London and elsewhere.

For this, she has been named to the LVMH Prize’s expert panel, and scored collaborations with brands like Gap, Armani and Dr. Martens.

21. Sarah Vickers of Classy Girls Wear Pearls:

California based blogger Sarah Vickers is one of the popular fashion faces of the present generation.

She and her husband, designer Kiel James Patrick, play out an ultra-preppy New Camelot fantasy on Instagram, and the Internet is hooked: She has one of the highest Instagram engagement and blog audience.

Sarah Vickers of Classy Girls Wear Pearls
Sarah Vickers of Classy Girls Wear Pearls

She runs a fashion accessories company called Kiel James Patrick with her husband Kiel.

22. Margaret Zhang of Shine By Three:

When you don’t see any updates on her ultra popular blog it means she is shooting editorials for the likes of Marie Claire and Harper’s Bazaar Australia, or consulting for brands like Yeezy and Swarovski.

This Sydney based fashion blogger is featured in a Clinique campaign, and has also collaborated with Uniqlo, Swarovski and Louis Vuitton.

Margaret Zhang of Shine By Three
Margaret Zhang of Shine By Three

She has been in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists.

Her work is been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

23. Antoinette Koulas of Sydney Fashion Blogger:

Sydney based Antony Koulas is one of the most popular fashion bloggers in today’s world. She has giant Instagram followers of 1.1 million and growing.

Antoinette Koulas gets paid a staggering $5,000 per outfit that she wears and every time she updates.

Antoinette Koulas of Sydney Fashion Blogger
Antoinette Koulas of Sydney Fashion Blogger

The founder of Sydney Fashion Blogger reportedly told Frockwriter magazine, “Clients say, “I’ll pay you to wear that dress, I’ll pay you to wear those shoes”, so yeah, you know, they sponsor me. I hate to say it but if you think of me like a big billboard, people are paying for that space.”

“Seventy per cent of my posts are sponsored,” she told The Weekly. You do the maths. According to her comments we could easily guess that she would be easily crossing $150,000 a year mark.

24. The Beckerman Twins of Beckerman Blog:

Sam and Cailli, The Beckerman Twins well know for their fashion. Live luxuriously, dress outrageously and make lot of bucks along the way.

Both share a single Instagram account where we could find cute puppy videos and front-row runway previews. They have a colourful Beckerman Blog which has earned lot of loyal readers.

The Beckerman Twins of Beckerman Blog
The Beckerman Twins of Beckerman Blog

Many readers flock to Beckerman Blog to see them dressing up their Pomeranian puppies in Gucci outfits or showing off an insane Chanel sneaker collection.

The twins interested in fashion sketch and design dresses on their own. When they began blogging their steamy outfits it took the world by storm and the twosome now rub shoulders with Moschino’s Jeremy Scott.

25. Justin Stefano and Philippe von Borries of Refinery29:

In 2005, Justin Stefano and Philippe von Borries co-found a blog together named Refinery29 after leaving their jobs in law and politics.

Initially they were earning annual revenue of $50,000 a year when they first began blogging.

Nowadays, that figure is more in the region of $24 million with credit to some cleverly integrated content and affiliate schemes.

Refinery29 also is the first blog which turned their readers into shoppers. They have a flash-sale section where you can buy directly from the site.

Justin Stefano and Philippe von Borries of Refinery29
Justin Stefano and Philippe von Borries of Refinery29

They charge 20 to 30 percent per transaction. According to a report by Business Insider, they now have more than 100 employees and 10 million monthly visitors.

26. Christine Andrew of Hello fashion blog:

Salt Lake City based Christine Andrew, of Hello Fashion is a mother and a full time blogger. She has her own clothing line started in 2011 called Ily Couture.

Christine Andrew of Hello fashion blog
Christine Andrew of Hello fashion blog

A blog mentioned that she fueled 107 percent uptick in “likes” and 465 percent increase in comments to Neiman Marcus’ Instagram page.

27. Amber Fillerup Clark of Barefoot Blonde:

This hair-braiding, 26 Years old, Hawaii based blogger and mother of two has taken blogging fame to the next level.

She started her blog as travel journal when she was about 20 years old.

She loved the hobby so much that she continued to post after her trip had ended, expanding into posting photos of her hairstyles, which caught the attention of many.

Amber Fillerup Clark of Barefoot Blonde
Amber Fillerup Clark of Barefoot Blonde

On the other end she has a whooping 1.3 Million Instagram Followers and 230k YouTube subscribers.

She is one of the most popular YouTube fashion blogger for her versatile hair tutorials.

To add to her success she has her own hair extension line barefootblondehair.

There’s no exact number of how much she makes few sources have suggested annually she makes more than a million.

28. Shea Marie of Peace Love Shea:

California’s Shea Marie, 29, fashion influencer, blogger, TV Host, etc. has rich social media followers.

She has a large Instagram follower base of 1.1Million. She has some collaboration’s under her hood namely Dior, Gucci, Dolce & Gabbana to name a few.

Shea Marie of Peace Love Shea
Shea Marie of Peace Love Shea

Shea appeared in few of top notch magazines like Glamour, Marie Claire, Harpers Bazaar and more. Her luxury swimwear collection is most popular collections in the world.

There are no clear facts on how much she earns. Yet she definitely makes a place in this list of highest paid fashion bloggers due to her popularity.

29. Jamie Beck of Ann Street Studio:

Jamie Beck, a fashion blogger who also has photography attached to her interests.

She with her creative partner and husband Kevin Burg, started the wildly popular Tumblr, From Me To You, in 2009. Her Instagrams consistently get thousands of likes.

She switched her digital home to AnnStreetStudio.com, from Me To You, which by then had already earned more than a quarter of a million Tumblr followers.

Jamie Beck of Ann Street Studio
Jamie Beck of Ann Street Studio

Sixty percent of their income comes from commissioned Cinemagraphs, while 30 percent derives from still photography shoots. Shoots primarily for campaigns and lookbooks, and 10 percent comes from video shoots.

So Jamie Beck could just earn a place in the list of highest paid fashion bloggers.

30. Marta Cygan of Life of Boheme:

Marta Cygan, 29 years old from Paris, author of Life of Boheme, a Life Style blog about fashion, travels, music and food. She works as a store assistant for cult label Isabel Marant. She is an upcoming hottest fashion blogger.

Marta Cygan of Life of Boheme
Marta Cygan of Life of Boheme

Conclusion About Highest Paid Fashion Bloggers:

Fashion industry is one of the most promising industries these days. Bloggers who have been into fashion can make a good sum.

A fashion blogger these days need bit creativity and good social media presence.

Jenny Woods, founder of the social media startup for marketing teams Zaapt, told that a fashion and lifestyle Instagram star with 1.3m followers was recently paid £5,000 ($6,104) for an Instagram post.

This shows the potential a fashion blogger holds.

Also Read: Voonik a Personal styling fashion app’s Startup Story

If you are a fashion blogger its time to start building your social media following, perhaps.

Disclaimer:- This list of Highest paid fashion bloggers is written out of research. This research is based on their blog’s popularity, social media following and their statements at various blogs. This post is just an indication of how well they are doing regarding making money from their blog. There are also many fashion bloggers who make good bucks from their blogs. I have listed only few of them. To spice up the list there are few more bloggers under the hood like Hanneli Mustaparta, Hanna Stefansson, Akanksha Redhu, Anna Speckhart, Aleali May, Tanesha Awasthi, Reese Blutstein, Jeanne GreyAayushi Bangur Sahu, Gia Kashyap etc.

Sources: fashionista.com, lifestyle.yahoo.com, businessinsider.com

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  1. Wow great list I came across today. I come to know many fashion bloggers and they are all rocking… Thanks for sharing

    • Hey Shiwangi,
      Just visited your blog fashion twists and turns, hope you too make into the above list very soon. All the best for your new fashion blog.

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