There are lot of changes going now and then in the policies and TOC’s of Adsense program and it is becoming harder and harder to get an Adsense account approved in the first go. Even I had to wait almost 4 years and 5 rejections from Adsense team before I actually ended up in getting one. They have also recently rolled out a post in their Adsense official blog on April 18, 2013 regarding changes in Terms and conditions. Below is the famous Adsense mail which most of us get when we are not eligible for the Adsense program.
Thank you for your interest in Google AdSense. Unfortunately, after reviewing your application, we’re unable to accept you into AdSense at this time.
We did not approve your application for the reasons listed below.
– Copyrighted material
– Insufficient content
– Site does not comply with Google policies
The Google AdSense Team
So if you do not want to be a victim of the above mail you need to consider few things before you apply for Adsense. One thing I want to say is getting an approval is not hard at the same time not so easy. Google doesn’t give any hints or they dislike to reveal on what basis they approve a blog or a site only thing they give are the conditions. Some are lucky enough to get an approval the very first time of applying. Read the below article to get an idea on the checklist before you apply for an Adsense account.
1. Domain Name:
This is mandatory and I suggest you to buy a (dot) com domain instead of org, net, in, asia or whatever extension it is. Its not that you won’t get approved with those extensions but probability is more for (dot) com. Do not choose a domain name which contains words like crack, hack or any sort of adult terminology. Though you find people using Adsense in few sites which contain hack in their domain name, you should understand that they did not get adsense approved for that domain. Even if they did get approved, the content of the blog might not be of hacking. For people who want to apply for an account in India and China should apply only when their site is 6 months old. If you are a blogspot user do consider buying a domain before you apply for Adsense.
Do you have a decent traffic from search engines, I mean at least 1000 unique page views or 300 to 400 unique visitors per day, sometimes even though you have good traffic you are rejected. But to be on the safe side see that you get at least more than 300 unique visitors and majority from search engines. If you don’t have any traffic from search engines then drop the idea of applying for Adsense.
Yes, this is were many bloggers struggle. They have to create unique content before they apply for Adsense program. If you are having content which is copied from other blog’s then don’t even imagine to get approved. Your blog should not contain any copyrighted stuff. You can’t give links for downloading movies, eBooks or any of such sort. Your blog should also contain safe content which doesn’t harm the society or in simple term children friendly. You can’t even apply for an account when you write in your regional language there are only few languages which Google supports for Adsense program. You could read more in Google’s AdSense program policies.
4. Number of Posts and their length:
You need to have at least 50+ posts and the numbers vary. Sometimes even if you have 300 posts they won’t accept you and sometimes even if you have 10 posts they give a green signal. To be on the safe side you need to have 50 to 70 blog posts. The very next doubt you get in your mind is the optimum post length. A blog should usually contain articles but not tweets you can go on writing a line in a post and publish. If you have 50 articles with few words you have done a mistake again. You need to have useful articles with more than 800+ words. See that your site or blog has more content than the ads you place. In simple words the content ratio of your website should be more than the ads ratio you place.
You need to have a clean and good design. There is no need to go for a paid theme or framework. The blog should be user friendly with easy to navigate links. You need to have a properly organized navigation bar with links pointing to the exact keywords or labels you placed. If you have messed up with your design then consider fixing it before you actually apply.
6. Fill some missing elements:
7. Age and program Policies:
User should be 18 years or above in order to participate in the Adsense publisher program. They should strictly follow the Program policies posed by Adsense. Some of the program policies include, you should not encourage users to click on your ads or you should not click on your own ads. You should not generate traffic by some easy means like click through sites or auto surf sites(Google hates paid traffic). You should not alter the HTML code of the ad unit. You should not place their code in popup windows, Facebook or send your code in emails.
Final Checklist before you apply for Adsense:
- Active blog or website with a domain name. (Preferably .com and 6 months old in case of Indian and Chinese publishers)
- Good traffic from various sources at least 1000 unique page views (Majority should be from search engines)
- You should be 18 years old.
- You should have more than 50 quality articles (articles should contain more than 800+ words and no harmful content)
- No Copyrighted Stuff (Avoid posting download links of movies, software’s, eBooks etc)
- Clean and good design with easy to navigate links. (User friendly)
- Do not use other network ads till you get an approval from Adsense.
- Check that your site complies with their policies and Terms and Conditions. Also consider reading a beginner’s guide on Adsense Policies before you apply.
If your blog or website satisfies the above conditions then without looking back or wasting a minute go for applying one. If you have been rejected earlier concentrate on the cause of rejection. Fix the issues on what basis you were not approved and reapply. Hope this article helps people in increasing the chances of getting an approved Adsense account. This article doesn’t give any assurance of quickly getting an approval for Adsense account but it gives an idea on the requirements which are necessary to get it approved.