Google is now due to roll out its next page rank update. People especially backlink providers are busy in making some easy cash. Bloggers and webmasters are biting their nails as what could be their next page rank. Now I believe it is the time to share few facts and give some insight into Backlinks. A backlink is simply a link that is linked from an external website pointing to your website or blog. The main purpose of a backlink is to provide traffic, more the backlinks more the traffic. This is a simple story but after the advent of page rank the backlinks are being used as a factor which determines a sites page rank. Page Rank which is named after Larry Page (Google Co-founder) is used to rank a website or individual pages with numbers 0 to 10. If a site has more page rank then it will have top SERP (search engine results page) means pages with good page rank will be shown first over pages with a less page rank.
Google want the backlinks to be as natural as possible serving as a means to drive traffic to a site. But webmasters are making some huge backlinks to get a good page rank. Fact is that Google hasn’t given an exact requirement or exact factors on which it assigns a page rank. It still kept its users guessing over how they assign a pagerank to a site. Backlinks does play a good role in determining page rank, if a site gets backlinks from sites having higher PR then it has the chances of getting a good Page rank. But I have seen instances where some of the sites which have got very few dofollow backlinks got a PR of 3 and sites which had lots of dofollow backlinks got PR of 1.
Now Google wants a fair play it has been tweaking its algorithms such a way that sites which are having backlinks which are built in unethical ways are going to be penalized. Paid backlinks, building backlinks very fast, triangular linking scheme (people mutually exchange links between a network of sites), playing with bad neighborhood etc are some of the methods to be avoided to be good in the eyes of Google.
So in order to be safe and get rewarded well, you need to build dofollow backlinks in an ethical way rather than following black hat techniques. So below are few genuine ways on how one can build safe dofollow backlinks to your blogs or sites.
1. Guest Blogging:
This is one of the best methods to build backlinks. Choose a blog with good page rank which is relevant to your niche and that which accepts guest posts. Try to guest post in as many blogs as possible which are relevant to your niche. It is always better to guest post in several blogs rather than guest posting in a single blog. Keep in mind you choose a blog which is relevant to your niche. I have given a list of few blogs which accept guest blogging related to blogging niche below. There are many blogs but I choose only few to give an idea. Similarly make a list of tech blogs if yours is a tech oriented niche. Read: Top 10 Reasons why you should start Guest Blogging
2. Social Bookmarking:
Social bookmarking sites are better way to promote articles as well as to get some quality backlinks. There are many social bookmarking sites like Digg, Stumbleupon, Reddit etc which accepts your articles to be shared in their sites. I have also given few sites related to blogging niche in the list below. If you want news related articles to be bookmarked sites like thinmarker, humsurfer, vevin can come to your aid.
Easiest way of all to get backlinks is to comment on blogs which allow dofollow backlinks. Be selective in choosing blogs related to your niche which are having good page rank. Also search for blogs which have CommentLuv installed to their comment system they act as great channels to drive traffic as well as give you a back link.
Read: 7 Sure-fire ways to get Comments to your Blog posts
Participating in forums related to your niche is one more way to build backlinks. Forums like digitalpoint, warriorforum are some of the good forums to participate. And if you have good reputation and standings in such forums you can link your site as your signature under every post of yours, getting backlink as well as drive some traffic to your site.
5. Article Marketing:
There are some sites like sqidoo, makeuseof, triond, ezinearticles etc where you have a chance to submit quality articles. It is one of the best ways to get some good backlinks as most of the sites are having Page rank more than 5. This method should be carefully applied where you are not supposed to post already existing articles and be selective in choosing such sites. Google regards article marketing as a gray hat technique or a means to manipulate search engines. But if your article is of high quality then you are acceptable but just for the sake of backlink if you publish an already existing or poor quality articles then you are off. If you don’t know how to go about with article marketing then dropping this idea is better a move.
6. Social Media:
Sites like Google+, Twitter, Facebook, Pinterest come under this category. Twitter and Facebook are having good page ranks but unfortunately they are no follow links so you only can get traffic from them. But you get a dofollow link from Pinterest, so go for an account now if you still don’t have one. Also update your G+ profile and fill the contributor links.
Submitting you blog in suitable web directories can also give some quality backlinks. Sites like DMOZ, Technorati, yahoo etc are some of the good directories which have listings of various blogs. There are also many directories which are also niche oriented like blogarama, bloghints, bloggingfusion, blogflux etc which are having Page rank 5 or 6.
Tips for Building Good Backlinks:
- Getting 5 backlinks from relevant niche is far better than getting 100 backlinks from an irrelevant niche.
- Backlinks from many high quality sites are better than getting multiple links from a single domain.
- Building backlinks very fast will make your method look unnatural to Google.
- Backlinks from higher PR sites is better than links from lower PR sites.
- Having nofollow links for irrelevant sites from your blog is better
- Avoid buying dofollow backlinks especially from sites like fivver instead try to build them on your own.
Getting Ready for Next Page Rank?
So are you getting ready for next page rank update and are interested to get a good page rank then follow the above mentioned methods. Also be careful not to buy paid links for the sake of back links it penalizes your blog very badly and see that the link building will look natural.